Privacy Statement

1. Controller and General Principles of Data Processing

flexis AG, Industriestraße 6, 70565 Stuttgart (“we”, “us”, the “controller”), as the operator of the website "https://www.flexis.com" and its subsites (hereinafter also referred to as the "website") is the controller of personal data processed of our website’s users ("you" or “data” subject”) within the meaning of the European General Data Protection Regulation (“GDPR”) and other applicable data protection laws.

Your trust and the protection of your privacy is of our special concern. We therefore take the protection and security of your personal data very seriously. Your personal data will be processed exclusively in compliance with the applicable data protection laws.

If you have questions regarding the processing of your personal data as a data subject, you can always contact our data protection officer: datenschutz@mhg-protectit.de or reach out to us via email, addressed to: privacy@blueyonder.com

Below, we would like to inform you in detail about which of your personal data is being processed when you visit our website.

2. Collection and use of your personal data when visiting the website (storage of log files)

When you use our website for purely informational purposes, we may collect the following data that your browser transmits to our server (server log files). Each time you visit our website, a range of general data and information is collected. Information that we store in the server log files. The purpose of processing is the correct delivery and to optimize the content of our website, ensuring the continued operability of our IT systems and website technology. We e.g. may use the data for

  • Statistical evaluation to improve the level of data protection and data security;
  • Providing information to law enforcement authorities in the event of a cyber attack.
  • Technical troubleshooting (display problems on different browsers/platforms).

We may process the following data:

  • Usage and metadata (e.g. browser types and versions used),
  • The operating system used by the accessing system,
  • The website from which an accessing system accesses our website (so-called referrer),
  • The sub-websites that are accessed from an accessing system on our website,
  • The date and time of access to the website,
  • A shortened Internet Protocol address (anonymized IP address),
  • The Internet service provider of the accessing system.

The processing of your logfiles is legitimate based on our legitimate interest (Art. 6 I 1 f) GDPR), consisting in the stability of our website, the provision of information to authorities in the event of a cyberattack, improving the level of data protection and security level and the correct presentation of content.

Logfiles will be retained for 7 days.

3. Contact with flexis

3.1 Via email or phone

If you contact flexis via email phone the data provided to us will be processed. In particular, this may involve the following data:

  • Your name
  • Role
  • Email address
  • Contact data
  • Information about the company you work for
  • Everything else you provide to us

The legal basis for the processing of the data is Article 6 I 1 b) or f) GDPR. The processing is carried out only to respond to your queries and/or suggestions made via email and thus is in our legitimate business interest.

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected if no retention period apply.

3.2 Contact form

If you contact us via our contact form, we require the following data from you:

  • Your full name
  • Email address
  • Information you provide to us

The legal basis for the processing of the data is Article 6 I 1 b) or f) GDPR. The processing is carried out only to respond to your queries and/or suggestions made via email and thus is in our legitimate business interest.

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected if no retention period apply.

3.3. Newsletter

If you would like to sign up to our newsletter, please fill in the contact form and click the box below to opt-in. We use your name and company information so that we can personalize the sending of the e-mails with a direct salutation.

If you register online for the newsletter, you will receive an e-mail at the address you have provided in which we ask you to confirm your registration. This two-step process is called double opt-in for double consent.

By subscribing to our newsletter, you consent to us sending you emails on the subject matter described on the subscription page according to Art. 6 I 1 a) GDPR.

You can revoke your registration and thus your consent at any time for the future. This is possible via the unsubscribe button at the end of each newsletter or via email addressed to request@flexis.com.

We record the use of our newsletter via so-called counting pixels and campaign URLs for the internet links in the newsletter. The counting pixel calls our newsletter server when you open the e-mail. The call of the internet links in the newsletter is recorded via the campaign mapping in our web analytics. Purpose is to optimize the content of our newsletter. We use the services of Hubspot (please see section 10) for the sending and evaluation of the newsletter.

We may process the same data as within the contact form (please see section 3.2) plus the following information:

  • documentation of email verification (double opt-in),
  • time of your registration;
  • usage data (opening the email + clicking on internet links).

After revocation of your consent, your data will be deleted immediately.

3.4 Demo request

If you request a demo, we request information from you via a contact form. We explicitly ask you for your consent to process the following data:

  • Your full name
  • Job function
  • Email address
  • Phone number
  • Your company name
  • Information you provide to us

The processing of data is legitimate according to Art. 6 I 1 b) GDPR, as we are providing you with a pre contractual service. We use your data for providing you the requested demo. After submitting the form, we will send you an e-mail in which you can confirm your e-mail address and the demo request by clicking on the confirmation link.

If you have confirmed your e-mail address as described above, we may also provide you with further emails referring to similar digital content you downloaded and offers related to the products and services of flexis and Blue Yonder group. Our direct marketing purposes are generally based on your consent. We rely also on our legitimate interests to contact you to offer related services that may be of interest to you based on the services and products that you may have bought from us or related to the resource that you have requested from us. You always can opt-out or withdraw your consent at any time with effect for the future by sending an e-mail to request@flexis.com or by clicking the unsubscribe button in each email received.

We store your data in Hubspot. Please read section 10 of this Privacy Statement for further information.

We will delete your data as long it is not necessary any longer for the purpose described.

4. Use of cookies and other technologies

Cookies and similar technologies are very small text documents or pieces of code that often contain a unique identification code. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and gain access to information. Information collected by cookies and similar technologies may include the date and time of the visit and how you use a particular website or mobile application.

The cookies used might be necessary to display our website to you, they may ensure that we can see how our website is used and how we can improve it.

What kind of cookies do we use?

Necessary cookies

Certain cookies are technically necessary for the proper operation of our website and the proper display of content to be able to show you our website at all. These "necessary cookies" cannot be deselected because our website cannot be displayed without them.

Performance cookies

These cookies are used to collect statistical information about the use of our website, also known as analytics cookies. We use this data to improve performance and optimize the website.

Functional cookies

These cookies enable more functionality for our website visitors. These cookies can be set by our external service providers or our own website. The following functionalities may or may not be activated if you accept this category. Watch online videos, share social media via buttons, log in to social media via our website.

Advertising / Tracking cookies

These cookies are set by external advertising partners and are used for profiling and data tracking across multiple websites. If you accept these cookies, we may display our advertisements on other websites based on your user profile and preferences. These cookies also store data about how many visitors have seen or clicked on our ads in order to optimize advertising campaigns.

Not classified

These cookies are still in the classification process. They are displayed in one of the following categorie unclassified.

How can I disable or remove cookies?

You can opt out of all but the necessary cookies. In the browser settings, you can change the settings so that cookies are blocked. In most browsers, you will find an explanation of how to do this in the so-called "help function". However, if you block cookies, it is possible that you will not be able to use all the technical functions of our website and that this may have a negative impact on your user experience.
If you wish to withdraw your consent you can also opt-out via our cookie tool displayed on the flexis website.

Please find further information about the cookies used in our cookie banner in the details section or on our website in flexis’ Cookie Policy.

5. Matomo

We use the services of Matomo. Matomo analytics is an open-source web analytics platform used to measure, collect, analyse and report visitors’ data for purposes of understanding and optimizing the website.

Matomo is used to analyse the behaviour of the website visitors to identify potential pitfalls; not found pages, search engine indexing issues, which contents are the most appreciated. Once the data is processed (number of visitors reaching a not found pages, viewing only one page…), Matomo is generating reports for flexis to take action, for example changing the layout of the pages, publishing some fresh content etc., The data processed will be stored on flexis’ own servers and with the function anonymous IP.

Matomo may process the following personal data:

  • Cookies
  • IP address
  • User ID
  • Date and time
  • Title of the page being viewed
  • URL of the page being viewed
  • URL of the page that was viewed prior to the current page
  • Screen resolution
  • Time in local timezone
  • Files that were clicked and downloaded
  • Link clicks to an outside domain
  • Pages generation time
  • Country, region, city
  • Main Language of the browser
  • User Agent of the browser

The processing of personal data with Matomo is based on explicit consent according to Article 6 Abs. 1 lit a GDPR. You can revoke your consent at any time with effect for the future.

The data is stored as long as necessary for the mentioned purpose.

6. Google Maps

This site uses links to the map service Google Maps via an API. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA to be contacted in Europe via Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit the Google site, Google will process your personal data according to their privacy policies.

Google is responsible for data protection when using the map application. You can find more information about data protection in connection with Google Maps here: https://privacy.google.com/intl/de/index.html and here: https://safety.google/products/#map

7. Social Media

We use social media buttons on our website. These are small buttons with links to our flexis Social Media content.

If you click such a link, you will be lead to the respective social media provider. Pleas be aware that the social media provider will process your data.

We use the following social media buttons:

  • (“X”) by X Corp, 1355 Market Street, Suite 900, San Francisco, CA 94103 U.S.A. (Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, is responsible for the data processing of persons living outside the United States.) – Privacy Policy: https://twitter.com/de/privacy, Opt-Out https://twitter.com/personalization,

  • (“LinkedIn”) by LinkedIn Inc. Mountainview, California, USA with its European entity to be contacted by European data subjects LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland– Privacy Policy: https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy

  • (”Xing”) by New Work SE Am Strandkai 1 20457 Hamburg Hamburg, Deutschland) Privacy Policy/ Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung

  • ("YouTube") by YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, a company of Google LLC, USA ("YouTube"). If you see a YouTube video on our website, we only provide you with a link to YouTube. We are not transferring any data to YouTube. Nevertheless, when clicking the link and watching a video on YouTube, YouTube will process your data according their privacy policy: www.google.de/intl/de/policies/privacy/.

  • (“Vimeo”) Vimeo LLC, 555 West 18th Street, New York, New York 10011. If you have granted your explicit consent and have enabled Vimeo we use embedded videos on our website. These are not just links. When you access the page of the website containing such Vimeo content, a connection to the Vimeo’s servers in the US is established and the content is displayed on the website by notifying your browser. This tells the Vimeo server, which of our subsites you have visited. If you are also logged in to Vimeo as a member, Vimeo will associate this information with your personal user account on the platform. You can prevent such association by logging out of your Vimeo account before visiting our website. The use of Vimeo is legitimate by Art. 6 I 1 a) GDPR. We obtain your consent. You may revoke this consent at any time with effect for the future. You can find further information on the processing of personal data by Vimeo here in Vimeo’s Cookie Policy here: https://vimeo.com/cookie and Vimeo’s Privacy Policy here: https://vimeo.com/privacy

8. flexis Blog

8.1 Blog post comments

The comment function in our blog allows you to comment on flexis’ blog posts. The use of this comment function requires the input of a name whereby you can also choose a pseudonym. Next, you must enter an e-mail address. It is necessary to provide an e-mail address so that we can pass on any objections to your blog comments and ask you for an opinion. It is not possible for you to use the comment function without this information. When you publish your comment, the e-mail address you provided will be stored by flexis but not published. Your name will be published if you did not use a pseudonym.

Legal basis for the processing of the data transmitted when using the comment function for blog posts, is, if and insofar you consent, Art. 6 I 1 a) GDPR as well as our legitimate interest Art. 6 I 1 f) GDPR. You can withdraw your consent at any time with effect for the future.

The data provided by you will be used for the sole purpose of forwarding any complaints about your blog comments and to request your opinion on this. In the case of complaints, we can, assuming the complaints are justified, even be prosecuted for the comment under certain circumstances, and therefore have a legitimate interest in knowing the identity of the author.

The data will be deleted as soon as they are no longer needed to achieve the purpose of their collection, for example, when the conversation with you about the complaints has ended and your comments have been clarified.

In such a case, however, the comment function cannot be used any further.

We store your data in Hubspot. Please read section 10 of this Privacy Statement for further information.

We will delete your data as long it is not necessary any longer for the purpose described.

8.2 Blog subscription

You may subscribe to our blog posts. In this case you provide the data to us, we ask you for in our blog. If you would like to subscribe to our blog, we explicitly ask you for your consent according to Art. 6 I 1 a) GDPR to process the following data:

  • business email address,
  • name and surname as well as
  • information on your company.

We use your data for providing you with the blog updates via e-mail. After submitting the form, we will send you an e-mail in which you can confirm your e-mail address and the blog post updates by clicking on the confirmation link.

If you have confirmed your e-mail address as described above, we also will provide you with further emails referring to similar digital content you downloaded and offers related to the products and services of flexis and Blue Yonder group. Our direct marketing purposes are generally based on your consent. We rely also on our legitimate interests to contact you to offer related services that may be of interest to you based on the services and products that you may have bought from us or related to the blog subscription you have requested from us. You always can opt-out or withdraw your consent at any time with effect for the future by sending an e-mail to request@flexis.com or by clicking the unsubscribe button in each email received.

We store your data in Hubspot. Please read section 10 of this Privacy Statement for further information.

We will delete your data as long it is not necessary any longer for the purpose described.

9. Free content, e.g. White Papers, Events, Case Studies

We may request information from you via forms at various points on our website. If you are interested in our marketing material or other free digital content on our website, like white papers, case studies and event invitations we explicitly ask you for your consent to process the following data: business email address, name and surname as well as information on your company.

We use your data for providing you the requested digital content by e-mail. After submitting the form, we will send you an e-mail in which you can confirm your e-mail address and the download request or similar for the corresponding content by clicking on the confirmation link. The confirmation link then refers you directly to the content requested in the form (e.g., White Paper, eBook, product info, guides etc.).

If you have confirmed your e-mail address as described above, we may also provide you with further emails referring to similar digital content you downloaded and offers related to the products and services of flexis and Blue Yonder group. Our direct marketing purposes are generally based on your consent. We rely also on our legitimate interests to contact you to offer related services that may be of interest to you based on the services and products that you may have bought from us or related to the resource that you have requested from us. You always can opt-out or withdraw your consent at any time with effect for the future by sending an e-mail to request@flexis.com or by clicking the unsubscribe button in each email received.

We store your data in Hubspot. Please read section 10 of this Privacy Statement for further information.

We will delete your data as long it is not necessary any longer for the purpose described.

10. Hubspot

The personal data collected via the website forms or provided via email described may be stored in our customer relation management system and marketing automation platform or comparable inquiry organization(“CRM”).

We use the CRM, registration and marketing automation system "HubSpot" of the provider HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA) with offices in Ireland (One Dockland Central, Dublin 1, Ireland) and Germany (Unter den Linden 26, 10117 Berlin) on the basis of your explicit consent according to Art. 6 I 1a) GDPR or our legitimate interests (efficient and fast processing of user inquiries, applications and optimization of our online offer) according to Art. 6 I 1f) GDPR.

It serves to manage and execute our inbound marketing. It provides statistical analyzes and an evaluation of logged user behavior. That way we can align our marketing even better with your needs. If we provide you with our marketing emails, we e.g. may evaluate, if you have opened the email and which kink you clicked.

The saved information is stored on HubSpot servers. They are subject to valid data protection regulations. For More information please read the terms of use and privacy policy of HubSpot Inc: https://legal.hubspot.com/legal-stuff. https://legal.hubspot.com/de/terms-of-service und https://legal.hubspot.com/de/privacy-policy.
For more information on the cookies used by HubSpot click here: https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser#consent-banner-cookies and https://knowledge.hubspot.com/account/hubspot-cookie-security-and-privacy

11. Third-party Transfer

A transfer of your personal data to third parties takes place if and insofar as this is necessary in the context of the above-mentioned purposes.

11.1 Transfer to Blue Yonder Group

As we are a global business, we share your personal data with the Blue Yonder group entities to which flexis belongs for the purposes outlined above and only if it is necessary. A list of the relevant Blue Yonder entities is set out on https://blueyonder.com/about/locations

The legal basis for the transfer of your data in this case is Art. 6 I 1 a) GDPR, insofar as you have given your consent. You can withdraw your consent at any time with effect for the future. If the forwarding is necessary for the execution of the contract, the processing is legitimate according to Art. 6 I 1 b) GDPR. flexis also has a legitimate interest in providing its customers the best possible service by including the Blue Yonder group entities according to Art. 6 I 1 f) GDPR. It is also in our legitimate interest to inform existing customers about latest offers and promotions about new flexis respectively products and services of Blue Yonder group when carrying out direct marketing.

The data will be deleted if it is no longer required to achieve the purpose and there are no statutory retention obligations.

This will include transferring your personal data to countries which have laws that do not provide the same level of data protection as the GDPR. When we do so we ensure that an adequate level of data protection is afforded to it by ensuring appropriate safeguards.

For more information in regard to the transfer to Blue Yonder group companies, please see Blue Yonder's Privacy Policy in general and, in particular, the section “Where Blue Yonder stores and transfers Personal Information”.

11.2 Other third-parties

We may also share your data with our contracted service providers based on data protection agreements, which provide services such as IT and system administration or hosting, research and analytics, marketing, customer support and data enrichment for the purposes and pursuant to the legal bases described in this privacy statement.
This will include transferring your personal data to countries which have laws that do not provide the same level of data protection as the GDPR. When we do so we ensure that an adequate level of data protection is afforded to it by ensuring appropriate safeguards.

12. Your rights

Data subjects may exercise certain rights regarding their data processed by us.

In particular, data subjects have the right to do the following, to the extent permitted by law:

Withdraw their consent at any time. Data subjects have the right to withdraw consent at any time with effect for the future.

Object to processing of their data. Data subjects have the right to object to the processing of their data if the processing is carried out on a legal basis other than consent.

Access their data. Data subjects have the right to learn if data is being processed by the us, obtain disclosure regarding certain aspects of the processing and obtain a copy of the data undergoing processing.

Verify and seek rectification. Data subjects have the right to verify the accuracy of their data and ask for it to be updated or corrected.

Restrict the processing of their data. Data subjects have the right to restrict the processing of their data. In this case, we will not process their data for any purpose other than storing it.

Have their Personal data deleted or otherwise removed. Data subjects have the right to obtain the erasure of their data from us.

Receive their data and have it transferred to another controller. Data subjects have the right to receive their data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.

Lodge a complaint. Data subjects have the right to bring a claim before their competent data protection authority.

Details about the right to object to processing
Where personal data is processed for a public interest, in the exercise of an official authority vested in the owner or for the purposes of the legitimate interests pursued by the owner, users may object to such processing by providing a ground related to their particular situation to justify the objection.

Data subjects must know that, however, should their personal data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the user objects to processing for direct marketing purposes, the personal data will no longer be processed for such purposes. To learn whether the owner is processing personal data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise data subject rights can be directed to us through the following contact data:

Please contact us in writing: flexis AG, Industriestraße 6, 70565 Stuttgart or via email addressed to privacy@blueyonder.com

13. Security

We are committed to protect and secure your personal data. We will nonetheless take all reasonable and appropriate steps to ensure the safety and security of your personal data. This includes using at least industry standard security measures to protect the loss, misuse, and unintended alteration of the personal information under our control. Likewise, all employees and contractors are kept up-to-date on our security and privacy practices.

14. Modification of this Privacy Statement

We reserve the right to change this privacy statement at any time. A current version is available on our website. Please visit our website regularly to find out about the applicable privacy statement.